choosing the perfect site for your tcby
A common concern for any franchise owner is how to find the perfect location for their TCBY frozen yogurt franchise. The last thing you want to do is spend loads of time and money on a fresh new store and find out you’re in the wrong location. That’s why we provide extensive support and guidance during the site selection process.
Under the direction of our real estate team, we have performed analysis of many markets and locations to determine how many and where TCBY locations should go. We utilize local expertise in each market as well as the services of the leading customer analytics firm, The Buxton Company, to help us find the right location for each of our franchisees.
Once we have worked with you to identify a potential location, we will help you negotiate a Letter of Intent and Lease as well as ensure that the site meets all of the requirements of a TCBY store.
The self-serve store offers an interactive customer experience where guests create their own unique indulgences from a wide selection of flavors and toppings. Each self-serve store has four to eight soft serve machines (depending on store size), with each machine having two flavors. This allows for up to 16 flavors of delicious TCBY frozen yogurt to be available at any time, giving the customer the ultimate choice in creating their own frozen treat experience.
Each TCBY self-serve location offers our complete product offering including:
- Our proprietary Super Fro-Yo frozen yogurt – with up to 30 flavors to choose from, including Limited Time Offering and Seasonal Flavors
- Greek frozen yogurt
- Hand scooped frozen yogurt
- Full toppings bar including fresh fruit toppings
- Frozen takeout cakes and pies
The typical store size for our self-serve operating model is between 1200 and 1600 square feet of retail space. Since customers are grabbing their own cup of deliciousness, your employees can give their full attention to the cleanliness of the dining area and your customers’ happiness. Yogurt flavors and toppings are switched out regularly, giving a constant variety for your customers.
When you open a TCBY self-serve frozen yogurt store, you are getting a simple and efficient operating platform with a trusted national brand.
The traditional store provides frozen yogurt in two ways, something no other chain does! In addition to soft-serve frozen yogurt that is all the rage, our traditional stores offer deliciously thick hand-scooped frozen yogurt that looks and tastes just like ice cream. Our traditional shops offer a full menu to include sundaes, shakes, and other nostalgic “soda shop” options that bring the kid out in all of us.