history
The Country's Best Yogurt, known by millions as TCBY, has been a frozen yogurt innovator ever since our first shop opened in Little Rock, Arkansas in 1981. Our great-tasting, low-fat products were immediately embraced by the public as a healthier treat option and as a result, TCBY began franchising the following year. The year 2000 witnessed the perfect marriage of two household brands when TCBY combined forces with Mrs. Fields Famous Brands.
In 2005, TCBY renewed our commitment of delivering the very best overall experience to our customers by re-focusing our product offerings and in 2007 we rolled out a new line of tasty yogurt-based smoothies.
Today, TCBY leads the market in nutrition, taste, and new product innovation, with a contemporary look and an atmosphere that appeals to customers of all ages. And the new self-serve platform, introduced in 2010, is perfect for attracting today’s active, on-the-go consumers.